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In a globalized world influenced by information and communication technologies , such as ours, social networks play an especially important role for a brand to make itself known to the general public. These platforms are also important as a conversion factor in visits to the company's own website, that is, generating new clicks . Hence, collecting and analyzing data obtained from social networks is now a very important factor for a company to understand what it is doing well and what it is doing badly. This is where the Google Analytics tool comes into play , which serves precisely to make this measurement.

The tool is free analyzes the traffic of visits to a website and lets you know which accesses come from Facebook, Twitter, YouTube or Google+ , for example. It's a simple process that takes no more than six steps. Step 1 Log in to your Google Industry Email List account and access Google Analytics , where numbers such as visitors, pages per visitor,average time of a visitor on the site, etc. are displayed. analytics1 step 2 Observing your visits, it is possible to know which pages have the most views and also the origin of those same views. Go to the Traffic Sources section , select Sources and then All Traffic. A large list of all sites that redirected Internet users to your page will be displayed.



Identify the social networks present in the list. For example: links beginning with the terms twitter.com, hootsuite, tweetdeck and refer to Twitter. Keep this in mind, as this is key to the next step. step 4 Create a traffic group: just click on Google Analytics advanced options and click on New Custom Segment. Create a name for this group, like Twitte, for example, and add the terms mentioned above. From there, you will be able to see, separately, and in detail, all the data of the visits that your company's website receives from the microblogging site.